Why you anyway?
Knowing what differentiates you from your competitors is critical in ensuring you can make your case and clearly describe what makes you spe
Measuring what customers value
We recently wrote about the importance of understanding what customers value so the you can ensure your business energy and effort is...
What Customers Value?
Marketing folk use the adage: make what the customer wants, and they will buy it. This has been evolved over time to: do what the customer