Measuring what customers value
We recently wrote about the importance of understanding what customers value so the you can ensure your business energy and effort is focussed on delivering the right things. The next step is to then actually measure this. It sounds so easy, but the reality is quite different. Many organisations spend a great effort measuring financial performance, stock levels, people's productivity and utilisation, but there is no effort or priority placed on measuring the key things that
Navigating through rapid growth
Rapid growth is what small business owners dream of, however, if the business is not properly prepared it can be a double edged sword. Small businesses are often built on the deep commitment and passion of the start up team. These teams are deeply committed and intimately involved in all aspects of the business from setting the business strategy through to daily operations of the businesses. It is this passion and commitment that often makes these businesses successful, howev
What Customers Value?
Marketing folk use the adage: make what the customer wants, and they will buy it. This has been evolved over time to: do what the customer